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What the rich buy now

Statements that luxury is mort''''ont been premature, because high prices, must-have

sale items before they are even available.

Stroll through Madison Avenue shop windows last where glittering $ 5,000

ostrich handbags and $ 150,000 diamond earrings are set down. If you are

like me, you may find yourself wondering if people – men, women, everyone – are

really buy this stuff. Apparently they are.

Well that most consumers do not return to their buying habits before the recession,

there was a resumption of luxury spending lately. Ultra-rich buyers who

never really been affected by the slowdown to begin with, began to come

out of hiding. More affluent customers have started to gain confidence

because of their equity portfolios to rebound and return of the bonus fatty

check.

According to a MasterCard Advisors SpendingPulse, a monthly report that tracks

consumer spending, the category Luxury saw a 15% increase in sales in February

over the same period in 2009. These conclusions are based on the momentum of January when it

was an 8% increase on spending on luxury in January 2009. Buyers are back,

but with the war wounds of the recession and perhaps somewhat more moderate

before: luxury shopping today is quiet, waiting for its purchases

unique and splurging on items especially special. And the price tags?

Think big. Think really big!

Ten Outrageous Splurge

Take sunglasses luxury chain Ilori, which is owned by Luxottica Group. Last month

a woman on vacation from San Diego came in CityCenter's Las Vegas Ilori

to store and plunked $ 25,000 on a pair of diamond encrusted gold-Sama

sunglasses. Two weeks later a diamond encrusted similar pair at the same

prize was sold in the same store.

Michael Hansen, Vice-President Ilori and Chief Credit Rebound

sales to maintain what he calls "the retailer hourglass

positioning. "Hansen said:" We have an entry price that allows the

ambitious consumers have something to buy, but we have always maintained a

price level for the most extreme luxury consumer true. "Only 1% of sales Ilori

last year were over $ 900. This year to date, that percentage rose to 9%

according to Hansen.

Clothing designer Carolina Herrera begins to see the resumption of his

eponymous label and at the upper end. One of his Resort 2010 pearl gray gowns

was flew stores. Its price: a whopping $ 7990. Herrera said, "Women

used to buy three dresses in one day, they buy not more. But they buy

that they really want. Herrera and the expansion of its low price CH

label, continues to aim for upscale shoppers. Her fall collection 2010, which

she showed last month in New York, was chock full of sable fur, coats with

Crocodile retailer and evening dresses in embroidered tulle (which will all

likely that the price tags at the height their luxury appeal).

Admittedly, this slight rebound on luxuries does not mean tough times

more. Luxury Central Yohji Yamamoto filed its balance sheet last year;

Meanwhile, Christian Lacroix has closed the door on its stores, ready-to-wear

and seam and is deploying licensed products. Retailers are always

grappling with the mantra of consumption "I can not pay full price. "And

designers and retailers are still mostly playing defense against their

large losses in recent years.

Nevertheless, Andrea Hansen, CEO of Ivanka Trump Fine Jewelry sees this as a

high time for brands with a view to be strong. "There was a

time in the last six or seven years when there were so many choices and thus

much money was going around the [designer] could be averaged and, in some

cases very poor, and [it was] probably still sell because people were

throwing money around, "said Hansen." That's you as a brand, or you

as a retailer or if you like a store you really do not need that

good. Now that you're doing, "she said.

Hansen credits Social Media with keeping her in touch with the desires of his

customers and the entrance leading consumer aspirations that are not entirely prepared to

spend on expensive jewelry today – but maybe tomorrow. Hansen has also drawn

in the market women self-purchaser. Ninety percent of its clients are women

buy for themselves, "she said. This is not surprising given that women now occupy

over 50% of all jobs in the United States and, with more of their income

spend can choose what they want buy.

It has become more important than ever for luxury brands to stay in contact with

consumers whose tastes have changed. Bling and logos screaming, for example, are

those days. Quiet luxury is

Lana Marks, known for making handbags alligator pricy that can easily perform up

$ 30,000 says her handbags have continued to sell well during the crisis

Harvey Nichols in London and Dubai and the outposts of his mark in New York

Palm Beach because of their "no logo-call.

"[He is] the most exclusive collection handbags in the world, in most

Fabulous exotic leathers that exist such as alligator, crocodile and ostrich,

made by the most accomplished Italian artisans, "says Marks." My clients know

these things, but not trying to show. "

This season, Roger Vivier has launched a new handbag lady called Miss Viv '

inspired by Carla Bruni-Sarkozy (a muse for the new assembly quiet luxury

movement). Crocodile version runs $ 13,000. This is one of the new 'it' bags

season. And Hermes and Tod's have found success offering personalized luggage

exotic leather shoes that are quite unique for buyers.

Even the day must-have seasonal items for sale before they even hit the

sales area could be back. Interested the jewel encrusted Lucite Prada

sandals of spring 2010 runway, at a cost of nearly $ 1,800? Too late, they are

peak.

About the Author

Drive from:<a href=”http://www.necklaces4women.com/”>beautiful necklaces for

women</a> Declarations that ”luxury is dead” were premature, as high-priced,

must-have items sell out before they’re even available. While most consumers

aren’t returning to their pre-recession shopping patterns, there has been a

rebound in <a href=”http://www.earrings4women.com/”>luxury</a> spending lately.

And then show you the ten outrageous splurges.

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