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Save the East: Luxury, created in China

October 7, 2009, Paris Fashion Week ended, Christian Lacroix has declared bankruptcy, Paris later learn from their mistakes, while an unprecedented focus on the Asian market.

Hermes put Verdy divided area in AL, which Japan, South Korea, Singapore and China, journalists occupy K area and left the area, it is obvious that the two angles see the best performing district; CHANEL While the field of view is the circular T units, but the best position is only one year in this position significantly marked by "China." Here may be positive to see the first models appeared, but also be able to see Karl Lagerfeld curtain call, of course, the star of China steal the show. Maggie Cheung is love the heart of Alber Elbaz, Tang Wei is the first DIOR row guests. China has become the meat and potatoes of models, Liu Wen has become the favorite of all a big show, while Shu Pei Qin was considered to me more than the foreign media in China face the next.

In 2009, after the financial crisis in years, China is clearly the magic of luxury brands in the world's favorite East, according to recently released McKinsey report shows that more than half of Chinese consumers and not the result of economic slowdown and reduced purchases of luxury goods. Europe and the U.S. financial crisis the demand for luxury brands tend to shrink, the Chinese luxury market is even better. Currently, the luxury goods from China accounted for 25% world market for the first time surpassed the United States as the second largest consumer in the world of luxury goods. In 2004, statistics from China Luxury Goods Total (Ernst & Young), compared to 20 million, while until November 2009, this figure (as strategic consulting firm Bain & Statistics) U.S. dollar 9.6 billion. PricewaterhouseCoopers is the most optimistic, they predict that by 2015, China will become the biggest global buyers luxury goods.

New people rich not only the domestic market of China has become a haven for luxury brands, with the rapid development Tourism Industry in China, cash carries the purchasing power of Chinese people abroad, let the store clerk laughed brand. In the United Kingdom in October 2009, Chinese consumers in Bond Street, Oxford Street and Regent Street 3 Street commercial expenses increased 127% over the year September on the year 2008 increased 21%. Chinese consumers Primark store such a detour basic common law on Prada, Gucci store. So many stores the top in the recruitment of sales staff who can speak Mandarin. In France, when you are entering a time when the Champs-Elysees the boss will be cordial to ask: "Are you Chinese?" When the mainland Chinese group tour in Paris, luxury stores have been able enjoy the highest level of "closed door" time, let the rage in Japan. The last French Tourist Office data show that all the tourists Chinese in mainland France, costs $ 3,000, while the average European visitors to the U.S. and France, spending just over $ 1,000 U.S.!

In the interior well known LV, CHANEL boutique brands BAGS such as the emergence of the Chinese people face.

Why China carnival of luxury?

When Yohji Yamamoto declared bankruptcy, when defeated Versace Japan, where the opening was originally scheduled for next year, LV flagship store in Ginza, Tokyo blade … … luxury brands, not only in Europe including Japan, of all former governments are faced with major consumer luxury luxury embarrassment recession, the black horse in the Chinese market.

Research domestic economic luxury goods first "luxury economist, Ouyang Kun summarized a" GDP growth in the rule luxury brands "-" build the brand of luxury consumption was in direct proportion with the growth of GDP and GDP growth at least twice as much. "Under this law, that is, the Chinese market for luxury brand growth in recent years have been about 20%. It is currently highest in the world. Over the past 30 years, China's economic take-off for "economic boom", "Fortune explosion" "Financial explosion, etc. courses one after the other eruptions, so it is unprecedented and rapid access wealth, on the other hand, has the manner and speed of wealth Decides also that the population patterns of consumption and speed. We can say that the temptation of luxury goods in China, the Chinese people know what is the depth of the consumer experience, and can also be said that the temptation of luxury goods China, because the open market in China is immense.

Faced with such a paradise "last" luxury brand in the world should be "Follower of Fashion. "According to statistics, the largest recorded on luxury brands Bacheng entering data in the retail market Chinese consulting firm Husband Retail Consulting show that by the end of 2009, nearly 300 top stores opened in Beijing. World Expo 2010 Shanghai before opening the flagship store at least 10 luxury brands has opened its doors in early Huaihai Road. Even luxury goods sales in the European countries bleak, at least in China still has a great party dress waiting for them to attend … …

In June 2009, GUCCI China first 28 in-store – 1600 square meters of the opening of new flagship store in Shanghai Golden Eagle International Shopping Plaza. Hang Lung Plaza is located next to the street PRADA stores, busy street, two position. Maison Vacheron Constantin in the Huaihai Zhong Road, leading visitors to build within the club which is held annually a small number of VIP events, including a reception at the discretion of the activity, only 20 people invited to participate. The top jewelry brands Cartier from April 2009 onwards, only 3 months in Wuhan, Taiyuan, and Ningbo, an additional three stores shop at the end is in southern China, Hong Kong, Macau, Shenzhen, fired three stores, generous behind is enough confidence in the luxury market in China. In October 2009, Longines, "Crescent Moon" series in Beijing held a grand launching ceremony of the world, is the first time in most of the Longines Swiss held outside the world premiere of the new. December 18, the French luxury brand LV flagship store in Shanghai, Hang Lung Plaza officially opened its doors in the store between first-hand the world-studio skin regularly invited to make a kind of hard to do, watch, manufacturing footwear, accessories production of a number of areas of expertise, a senior European craftsmen came to Shanghai for guests while offering a personalized service customized.

In 2009, the largest luxury brands in a carnival is undoubtedly the end of Chanel Show and Shanghai, Fayette Karl Lagerfeld visit Shanghai, in that order for "Paris – Shanghai" as the theme for the show on the financial center of Lujiazui international skyscrapers in the background, luxury brands in the world in the last year rose to applaud the Chinese.

Generous to the Chinese people to create wonder world when a country has the luxury market matured, it moves gradually from imitation to production. The last century, Italy, the United States and Japan, had a similar path, this time it's territory extended to China. Of course, we can not wait in some years the growth of a considerable international status of the "China Logo", but in the luxury goods on the world stage, Chinese apparently have a red letter to debut.

Luxury brands + China Wallet

Take a look at a year ago in the film version of "Sex and the City", where arrogance, together with the actress who appeared in the streets of fashion brands in Manhattan, and now is bankruptcy or production in half. Similarly, a year ago, the marks of Italian luxury yacht Dalla Pietà (DP) President In an interview with "luxury Asia Interview for the magazine "PC Magazine", a private yacht is my territory ", but now that the territory has changed hands privately.

The private enterprises in Zhejiang Lanxi become the so-called "yacht in the Ferrari," the king "new", with over 100 million yuan in cash buy brand RFP, design drawings, as well as 13 semi-finished plans in the first two years of annual production of at least 50 boats, production in the next three years, but also on the rise. Distinct from a general yacht Top marks, DP has a half-century tradition of shipbuilding focus on the production of luxury yachts, earlier in 2006, the luxury trade show held in Guangzhou, DP once and Rolls-Royce, Ferrari, Martha Latifah, etc. show with top luxury goods. Now whether it can develop in China, this piece of land have been reactivated, it is good, we'll see.

Business Local Chinese want a world of luxury brand's class before, for them, if short-term can not create a brand, then the acquisition may be a very bad choice.

Similar incidents also uproar last year with the acquisition this year of the Hummer brand in Sichuan Teng concerned, Hummer, this is called "off-the King" on the ground fortress now face the embarrassment of being acquired by the fate of the acquisition, if successful, Sichuan, Teng will be the Hummer brand, trademarks and trade names are property, while production Hummer vehicles have the necessary rights to use the specific patent. Hummer great man in the near future will probably belong to him, China has a heart!

Luxury brands + Chinese blood

The Face of Global consumption of luxury goods, 1 / 4 of a strong luxury market, the market luxury in China has taken several measures, of course, prefer not to ask, but as a luxury brand top of France, a Kelly or Birkin bag easily several hundred thousands of brand leaders, came to China in building a brand new localized, really surprised and flattered that people feel. Year last, in late December, Hermes made China a Christmas gift, one called "Shang Xia" brand will be the name of Hermes Group established in China, this is not a Hermes bought to develop measures of the potential of the brand, but in reality an attempt to take root in China. Production of materials to the design and management team have adopted Chinese localization was very complete design consists of clothing, accessories, furniture and other consumer brands. Shang Xia will be available this spring, opened its first store in Shanghai, moved to Paris in the fall.

Hong Kong businessman David Tang was founded in 1994, "the beach" (ShanghaiTang), is one of the few brands on the international market, most successful. Her design style blend of East and West, traditional and elements of fashion, 30 of the last century, the old Shanghai interpretation of the romantic era of great style in 2000, the income unit above the French luxury goods group Richemont. On the beach has become, with China now, the place names only, and the Chinese as a symbol of high fashion brands internationally.

Marriage with Chinese brands on the road to Moet Hennessy apparently advance. Since 2007, Moet Hennessy concluded an agreement with the 四川剑南春 Group, jointly owned by Wenjun because of its white wines in the fight against the premium brands. By 2009, Wenjun producer has taken two years and cost tens of millions of people in Sichuan Qionglai build a production base of the Group in the first Asian wine, Chateau broke the completion of the practice of foreign spirits group in the Asian region for not only a tradition of production, the commercial appeal of China can not be underestimated.

Luxury brands Parents + China

China does not lack history, natural history, much less a lack of correspondence with the elements, Tea is one of the most beautiful eye-catching work. Since 2006, Trimeresurus On the road on private property in Monaco, the Shine to show the world, from 500,000 in the selection of tea, 500 grams of finished critical thinking, combined with design by Alan Chan Buddhist Feeling newspapers Jin He, accompanied of "Dao De Jing Zhang Zhai, inlaid glass rod crystal, On the Road Trimeresurus beyond tea as health drink traditional values, became a symbol of taste and culture, it is to promote the sale of culture, lifestyle, making their own move closer to the image of luxury trend. Price 2280 RMB Master "On the Road Trimeresurus" In some cities even be able to sell 30,000 ~ 4 million sales day. "Trimeresurus "The ambition is that the adoption of Chinese tea culture and the integration of the brand, so that" On the Road "brand to become modern tastes and understanding of Chinese cultural heritage in a unique environment, a top international brand.

In the field of jewelry, Yang Lan and Celine Dion have been jointly launched a high level of personalized jewelry brand LAN, and LAN JEWELRY significant accumulation branding Shop. LAN jewelry will be customized to introduce the concept of upscale jewelry industry, with Yang Lan and Celine Dion's example of strength and mark in the creative process of building support, a LAN jewelry available to astonish. British Prince Charles LAN and his wife Camilla were exquisite and elegant jewelry worn on a collection called "Perfect Pair" series of fine.

Recall the phenomenon of fashion in the field of Chinese In fact in the history of China has an endless stream of long-term production of the national civilization. Early 14th century when Marco Polo wrote about this in the legend of an ancient dynasty, the opening will be scheduled in that unit will have a lasting impact on the fashion trends – Chinese style. Embroidery Suzhou and hand-painted canvas partitioned majestic, and the flow of unique colors of Korea, Europeans have delighted the lips of their continent is all the amazing discovery. Despite the last few hundred years, the Chinese people on the road in the original mark has stagnated, and later began too late, but in a growing number of people are willing to "Wind from China" era of the salary, the Chinese brand and the scene world as never before, so close too!

China has triggered a buying spree

From Beijing to Hong Kong, Guangzhou in Paris, in a forthcoming series of hardware and attack, and the growth of the top luxury goods stores to twelve enthusiasm, and expansion the desire to dance. Guangzhou Friendship Store, Hong Kong, Canton Road, Paris department stores Galeries Lafayette, the Chinese consumption footprint of people in the world continues to spread around the world has triggered a frenzy of consumption.

@ Lafayette Paris

€ 50,000 club distinguished guest

Now say "Buddha" has rarely been associated with the Empress Dowager Cixi, and because the time that his successor – Paris, France, Galeries Lafayette shop appeared.

Summer in France, the Chinese people rarely miss the "Old Buddha," In addition to its translation into Chinese is a language more laudable, it can satisfy anyone to make such purchases overall. Lunar New Year, we visited the Wang Chao of Chinese tourists in large stores popular New Year holiday influx of Chinese tourists has not yet come, but LV, specialty stores of Chanel and Rolex, Omega Watches meters, except some sales, almost invariably the Chinese customers. For the amount of daily consumption over 50,000 euros a dedicated VIP Guests tax services office, office stacked passports also mostly Chinese.

"Old Buddha," Department Store China Customer Service Center Public Relations Manager Linda Interview introduced in 2009, "Lafayette" Ministry received a total of about 70 million Chinese tourists holding Chinese passports tourism spending amounted to 180 million euros, it is only by the consumption of more than 170 euros Single Store receive data Shopping discounts those with no more than 170 euros the amount of consumption that has not yet been recorded. The main categories of consumption customers Chinese: jewelry, watches, cosmetics and high-end accessories brand.

For the Chinese, particularly tax on the service area designated in cosmetic counters set up in the shopping guide Chinese, these early years, "Old Buddha," invented the tactic used to attract customer has now been imitated by many major European and American stores. In "Old Buddha," the latest market strategy is to offer Chinese language courses for French shop assistant, 2 ~ 3 a week, so when you have the cash used in Chinese is called " credit card? Cash? "Do not be too surprised to learn Chinese is already part of the work of the seller. Meanwhile, the introduction of the "Cup" card payment systems, more convenient for human consumption in China to exchange foreign exchange program, one of CUP debit cards can be here without hindrance.

In the "Buddha", jewelry, watches, cosmetics and accessories for upscale visitors Chinese have a significant price advantage, in addition to price itself is cheaper by almost 20%, simple shop purchases over 170 euros and 12.8% of compensation. Are, therefore, "Buddha" Department Stores strongly believes that an annual growth rate of 8% of Chinese guests there is still much room for growth.

However, if you look, "Buddha" stores, the Chinese sought after luxury goods big name still concentrated in the LV, CHANEL, DIOR these brands in the country, while a similar LOEWE, Bottega Veneta, Jaeger LeCoultre, Panerai, awareness of those foreign countries luxury brands high, it is rare that people are interested. Full portfolio, rising consumer desires of Chinese consumers in this session shopping in, take some time Honing billing by credit card more rational and diversified tastes.

Site Statement: more comfortable

Mr Xie, Harbin

Seeing Mr Tse, he was to buy a Rolex watch, has chosen four are selected five First, in the face interview, he seemed to be very discreet, just say yes to using a friendly area. Asked why he came to this purchase, he said: "Now, counterfeiting operation in China in the market is too high, and we ordinary people have been smoke and mirrors Bianbu Qing and or abroad, the big department stores are more relaxed.

Reporter Watch: fraud is indeed a consumption Luxury cardiac pain, but also the great brands on the Chinese market, the biggest challenge.

Cheaper

Chang, Chongqing people

The wife of Mr. Chang wanted to buy a Cartier diamond ring, in fact, the original has not made a decision on this purchase, after comparing price, he felt at least cheaper than the 20% domestic, so they dig their pockets easily. Mr. Chang has more capacity to the idea of universality, consider only the price.

Report Comment: At this stage, which affects many Chinese goods luxury consumer behavior is always the price factor. This makes the price is not dominant in international sales of luxury goods in China had inner strength to drive, offer a more intimate and more personal service.

More thoroughly enjoyed himself

Miss Yu, Wenzhou

CHANEL outside the windows of Ms. Yu has already been observed, when she was chosen two different colors of Chanel 2.55 bags piled at the foot of the LV, DIOR, PRADA and GUCCI bags. She said she was a lover of handbags, each time in Paris is not always put a little style family home, especially Chanel, household goods were less, the color of 2.55 is even lower, or the buy side have a good time. "

Reporter Watch: entering the Chinese market, a flood infinite luxury brands, but the shelves of new products are still jet lag, and product categories are often not rich, it is to attract Chinese consumers in overseas markets is another advantage, if you want to keep "Hawker" in the spirit, vision and pattern sensitivity buyers can not be minimized.

@ Canton Road, Hong Kong Broadband loved Mandarin

Harbor City operations in 2009 amounted to 15.5 billion annual total of one day, more than 20 million people in traffic. According to Hong Kong, the number of CUP, 2009, the number of visitors Harbor Mainland city for all expenditures made by credit cards amounted to 5.3 billion Hong Kong dollars, compared to the year earlier, an increase of sixty-five per cent, Harbor City, which represents 34% of total sales volume.

This is a normal Friday, Hong Kong, Kowloon Peninsula, the southernmost tip of Guangdong Road, less than 12 hours, Harbor City Shoppes at the door was Paiqizhanglong, LV, Chanel, Gucci door, there are more than 20 meters from the queue. Ranks conversation, they tend to speak Mandarin. CHANEL boutique bags at the entrance LEP Beijing have been waiting a while. SARA is a chief foreign financial, especially these days of annual leave in Hong Kong Safari shopping and she wanted to buy the classical Chanel 2.55 handbag, rose last month, the station bought reward their staff. Speaking of Chanel, LEP, then louder, not just the latest goods, and even designer gossip, biography of Coco Chanel in the film is also very familiar.

And the Hong Kong Cultural Arts Center, just across the road from Canton, cutting the Tsim Sha Tsui, Mong Kok, Yau Ma Tei, with the largest number in Hong Kong's House: 1239 edition, and it was starting a period of less than 1000 meters, can now be regarded as true luxury Cotai Strip, without losing the Champs Elysees in Paris, and Ginza in Tokyo. Road west of Harbor City, followed by a street Hermes, LV, Chanel, Gucci, Prada. Cuntucunjin In Hong Kong, the flagship store brands are, without exception, spacious atmosphere, accounts vertical windows for two to three stories high always updated with new products and Balimilan synchronized manner. While the other side Heritage 1881, formerly known as the Victorian-style Hong Kong Marine Police Department in October 2009 has been converted into a set of malls luxury hotels and restaurants in Hong Kong for a landmark of luxury. In particular, the Canton Road Temporary side, Montblanc, Cartier, Piaget, Van Cleef & Arpels, 10000 country tables lined up in the world marks the most expensive watches.

However, in this Cotai Strip, the most popular language is Mandarin Chinese. Harbor City Real Estate Developer Brand Manager for Miss Tan Jiaying, presented at our meeting in 2003 in Hong Kong for the free exercise of implementing policy, guests at the start of the Beijing Shanghai Guangzhou to expand to more cities and more in southern China is still present, although that the main source, but Dalian, Chengdu and other places for guests, but also because the number of times to small, always try to buy more. It is also a strong purchasing power of mainland visitors has helped to improve the face of Harbor City Today. There are some years also spread along Canton Road, a number of stores, restaurants, over the last two or three years he has been replaced in the Shoppes at the international line and assembly hall, wall sconces and spend. But also because serving a large number of visitors to the continent, most best brands will hold a service building, a store fluent Mandarin in Harbor City flagship store. While many stores in 2009 than in recent years earlier, a discount rate of small-time discounted relatively late, but the crowd has flocked to shopping, doing much of the need Shoppes deploy staff to other stores and goods, and many properties were in the market.

With previous years, as Hong Kong to buy digital products, gold is different is that now the Harbor City Shopping customers focus more on the continent, and Gao Danghuo option of buying new goods, watches, diamond jewelry, handbags are the favorites. Jiaying Tan said that last Christmas was a block GUCCI property purchased more than 200,000, while in the Three Treasures jewelry shows, there were three customers to purchase five million Hong Kong dollars Vacheron Constantine Perspective three repeater, a value of 4.5 million Hong Kong dollars a set of 3 values of Athens, tables and 3.3 million dollars Hong Kong Breguet Double Tourbillon watch, while the shot is so generous to guests of the continent.

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